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A Brand of Bold Contrasts
Krêma Supply is built on duality—the raw and the refined, rebellion and elegance, grit and nostalgia. Beirut is the perfect reflection of this contrast: towering skylines beside bullet-riddled buildings, chaos and beauty colliding in every street. That contrast, that energy, is what gave birth to Krêma.
Lebanon shaped us with its raw authenticity, its unapologetic people, and its thriving skate community. The spirit of those streets lives in everything we create.
We draw inspiration from 90s skateboarding, indie alternative music, and nostalgia—that kind of feeling that makes you long for a time and place that may never have been yours but feels like home.
Krêma is bittersweet, just like coffee and cream, just like Beirut, just like life itself.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™